Se sotto il solleone vedessi un poster che raffigura un gelato, ti verrebbe voglia di acquistarlo e mangiarlo?
Se con la canicola vedessi la pubblicità di un cappotto, proveresti quasi certamente una sensazione diversa.
È il contesto che rende potente il messaggio!
Per ottenere risultati concreti, guarda sempre il calendario e progetta le tue campagne out of home adeguando il messaggio al contesto.
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